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... kraft foods has said it intends to split into two companies, in a move that would create a global snacks powerhouse separate from its north american grocery business ... meanwhile its north american grocery business, which includes brands such as kraft macaroni and cheese, oscar mayer meats, philadelphia cream cheese, and maxwell house coffee, would have estimated revenue of about $16bn, the company said ... the north american grocery business has a remarkable set of iconic brands, industry-leading margins, and the clear ability to generate significant cash flow ... " the company said that 18 months after its acquisition of cadbury, its global snacking business and north american grocery business differ in their strategic priorities and focus ... kraft said that while its snack business was focused on expanding in developing markets, for example, its north american grocery business was focused on investing in product innovation and marketing in traditional grocery channels
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